Social benefits (positive externalities) of digitalization deriving from the development of communication systems, such as deployment of ADSL and first generation terminals, are reaching saturation. The financing of new generation networks have to leverage on vertical relations between publishers and transporters, which are the more and more integrated in the process of delivering quality of service. Moreover, the deployment of new networks needs to internalize the drawbacks that may be caused by digitalization, notably on intellectual property enforcement and more generally on social welfare. This process may be also referred as the definition of intermediaries’ responsibility.
On the Media side, the digital scenario imposes a rethinking of the concept of Media itself. Emerging pricing mechanisms, which exploit new types of discrimination such as the valorisation of consumer preferences, needs to be stabilized. This reflection engages a further analysis on the value creation process in the Media industry: economics of signalling (advertising), « knowledge economics », connotation an co-Branding economics.
From this set-up, two axes of research:
1. What is publishing?
2. Digital Economy: growth of bandwidth and internalisation rules
In the meantime, the development of the internet produces the more and more harmful usage habits: piracy, privacy violations, impersonation, etc... These negative externalities are constantly evolving and will hardly be reabsorbed by central regulation or fiscal policies. Which incitation mechanisms will be effective to make agents responsible for the control of their externalities, or else, for the damages caused to collateral industries?
How could this responsibility be compatible with the objective of increasing competitiveness of European agents?